Sobha Privy collection redefines luxury living amid Dubai's HNWI influx

Dubai’s rise as a magnet for millionaires is reshaping the city’s real estate narrative. According to Henley & Partners, the UAE is projected to welcome the highest number of high-net-worth individuals globally in 2025, with around 9,800 millionaires expected to relocate. This influx is accelerating demand for residences that offer more than luxury; homes that reflect stature, legacy, design excellence, and a transformed living.

Leading this evolution is Sobha Realty, the global luxury developer renowned for its “Art of The Detail” philosophy. With the Sobha Privy Collection, the company presents an ode to the ‘Art of Sublime’ living, crafted for those who seek the exceptional.

Described by Ravi Menon, chairman of Sobha Group, “It’s a reflection of our pursuit of purity in design and perfection in detail. We are presenting residences that speak the language of grandeur, stillness, elegance, and enduring value for those who resonate with the extraordinary.”

The collection includes signature residences across Sobha’s flagship developments. These feature the grand villas and mansions at Sobha Hartland II Estates, sky-mansion penthouses at Sobha SeaHaven, and the iconic ‘The S’ on Sheikh Zayed Road.

The newly launched The S at Sobha Hartland II, inspired by ‘The S’ on Sheikh Zayed Road, is the tallest tower in the award-winning community and the latest addition to Sobha Privy Collection. With its bold equilateral-triangle form and 270-degree Downtown views, each residence features 4-meter floor-to-floor height and unobstructed glazing expanse that amplifies space, light and views.

According to Loai Al Fakir, CEO of Provident Real Estate, who previewed ‘The S’: “‘The S’ wasn’t just another development; it was a project that demanded attention. From the design to the delivery, Sobha Realty brought something truly refined to the table, and we knew right away it was worth backing. Being part of its success wasn’t just exciting; it reaffirmed why we do what we do.”

While Huimin Wang, managing director of Fastway Real Estate, said: “When Sobha Realty introduced ‘The S’ on Sheikh Zayed Road, it represented a bold vision of luxury; brought to life with unmatched precision and craftsmanship. Now, as it reaches completion, it stands as a testament to that promise and to everyone who believed in it from the very beginning.”

As Dubai continues to magnetise the world’s ultra-wealthy, Sobha Privy Collection reflects not just the city’s growth, but its transformation into a true global capital of refined living.