Mahindra’s iconic three-door Thar, once one of the most sought-after SUVs in India, is now available with discounts reaching up to Rs 3 lakh, a sharp contrast to its previous waiting period of months. The introduction of the five-door Thar Roxx has reshaped consumer preferences in the lifestyle off-roader segment, driving Mahindra to increase discounts on the Thar and address inventory levels. This change marks a shift in the market where off-road practicality meets enhanced urban appeal, primarily fueled by the larger and more spacious Thar Roxx.
Mahindra Thar Discount
Discounts on the three-door Thar have progressively increased over recent months, with early October discounts of Rs 1.6 lakh now reaching up to Rs 3 lakh, depending on dealership inventory. The highest discount benefits are available on special editions like the Thar Earth Edition, which has garnered significant interest due to its unique styling and enhanced features. "The Thar 3-Door had a massive appeal at launch, but with the market moving towards practicality, we are adjusting to meet current demands," noted a Mahindra spokesperson.
In response to the surge in demand for the Thar Roxx, which debuted in August 2024, Mahindra has shifted its strategy to cater to changing customer preferences. The Thar Roxx offers a five-door layout, greater interior space, and enhanced road presence, attracting buyers who prioritize convenience over rugged, off-road capability. Since its launch, the Roxx’s popularity has surpassed expectations, especially given that only select variants come with a 4x4 drivetrain. This success is pushing more consumers to consider the Roxx, even though the Thar still holds a place in the hearts of off-roading enthusiasts.
Thar Engine Options and Waiting Periods
The Mahindra Thar is available in both 4x4 and 4x2 configurations, powered by a 2.0-liter turbocharged petrol engine or a 2.2-liter turbo diesel engine. The petrol variant offers 150 bhp, while the diesel version delivers 130 bhp, both available with either a six-speed manual or automatic transmission.
The 4x2 Thar, meanwhile, includes a 1.5-liter diesel engine producing 116 bhp, paired with a six-speed manual gearbox, along with the same petrol engine as the 4x4 model. Mahindra has also streamlined the waiting period for the Thar, with most 4x4 models now seeing up to a three-month wait, compared to the longer wait times experienced before the Roxx launch.
The Thar Roxx’s market entry has not only attracted new buyers but also drawn away potential three-door Thar customers, as people seem to now prefer the more versatile Roxx for daily use as well as adventure. Despite increased discounts, the Thar 3-Door continues to face competition from the Maruti Suzuki Jimny and the Force Gurkha, though its fan base remains dedicated.
Thar Pricing and Availability
Starting at Rs 11.35 lakh for the standard variant and going up to Rs 17.6 lakh for the top-spec 4x4 model, the Mahindra Thar remains competitively priced. With discounts and the negotiation-friendly atmosphere at select dealerships, potential buyers are finding new value in the Thar. The recent discounts aim to balance Mahindra’s portfolio and make the Thar a more accessible option within a segment increasingly defined by customer choice.
While the Roxx brings fresh appeal to a broader audience, Mahindra’s expanded offerings underscore the Thar's legacy and its evolving place in the market.
Mahindra Thar Discount
Discounts on the three-door Thar have progressively increased over recent months, with early October discounts of Rs 1.6 lakh now reaching up to Rs 3 lakh, depending on dealership inventory. The highest discount benefits are available on special editions like the Thar Earth Edition, which has garnered significant interest due to its unique styling and enhanced features. "The Thar 3-Door had a massive appeal at launch, but with the market moving towards practicality, we are adjusting to meet current demands," noted a Mahindra spokesperson.
In response to the surge in demand for the Thar Roxx, which debuted in August 2024, Mahindra has shifted its strategy to cater to changing customer preferences. The Thar Roxx offers a five-door layout, greater interior space, and enhanced road presence, attracting buyers who prioritize convenience over rugged, off-road capability. Since its launch, the Roxx’s popularity has surpassed expectations, especially given that only select variants come with a 4x4 drivetrain. This success is pushing more consumers to consider the Roxx, even though the Thar still holds a place in the hearts of off-roading enthusiasts.
Thar Engine Options and Waiting Periods
The Mahindra Thar is available in both 4x4 and 4x2 configurations, powered by a 2.0-liter turbocharged petrol engine or a 2.2-liter turbo diesel engine. The petrol variant offers 150 bhp, while the diesel version delivers 130 bhp, both available with either a six-speed manual or automatic transmission.
The 4x2 Thar, meanwhile, includes a 1.5-liter diesel engine producing 116 bhp, paired with a six-speed manual gearbox, along with the same petrol engine as the 4x4 model. Mahindra has also streamlined the waiting period for the Thar, with most 4x4 models now seeing up to a three-month wait, compared to the longer wait times experienced before the Roxx launch.
The Thar Roxx’s market entry has not only attracted new buyers but also drawn away potential three-door Thar customers, as people seem to now prefer the more versatile Roxx for daily use as well as adventure. Despite increased discounts, the Thar 3-Door continues to face competition from the Maruti Suzuki Jimny and the Force Gurkha, though its fan base remains dedicated.
Thar Pricing and Availability
Starting at Rs 11.35 lakh for the standard variant and going up to Rs 17.6 lakh for the top-spec 4x4 model, the Mahindra Thar remains competitively priced. With discounts and the negotiation-friendly atmosphere at select dealerships, potential buyers are finding new value in the Thar. The recent discounts aim to balance Mahindra’s portfolio and make the Thar a more accessible option within a segment increasingly defined by customer choice.
While the Roxx brings fresh appeal to a broader audience, Mahindra’s expanded offerings underscore the Thar's legacy and its evolving place in the market.
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