It's A Scouse Life: Everything to know about Georgia Austin from cast feud to making history in Liverpool

Reality TV fans will get a glimpse at E4's newest offering tonight (November 12) which promises to rival shows like Made in Chelsea and TOWIE.

It's A Scouse Life follows a group of glamorous and entrepreneurial young people in Liverpool as they develop their careers and relationships. It has a core cast of nine key personalities: Georgia, Jonny, Jess, Rain, Liam, Leon, Melina, Ant and Jenny, with a feud between Georgia and Melina prompting the pilot episode's biggest bust-up.

A teaser for the first episode - produced by Optomen Television - reads: "Mates, dates and frenemies thrash out their feelings against a backdrop of glitzy parties, glamorous residences, and Liverpool's iconic sights."

As the new reality show hits TV screens, viewers will be desperate to know more about the lives of the cast. So what do we know about one of the show's breakout stars, Georgia Austin?

Early life and career

Georgia is a musical theatre graduate and has been dancing she was just three years old. She told the Liverpool Echo back in 2021: "Anytime a song comes on I'm stood there making up routines in my head - not even in my head, I'll do them I don't care if I'm in the supermarket."

She has since worked as a professional dancer and has performed in productions across Liverpool including in numerous pantomimes. In 2017 she performed the role of Tiger Lily in a production of Peter Pan at the Epstein Theatre alongside Another Level star Dane Bowers.

In 2021, the pro dancer was signed to a London modelling agency. As shown in It's A Scouse Life, a now 27-year-old Georgia is carving out a career as an events manager having worked in the nightlife industry for around a decade.

Miss Liverpool milestone

Georgia is officially the longest-reigning Miss Liverpool. She was first crowned in 2021 and kept the title in 2022 and 2023. Her reign sadly came to an end in 2024 when a new winner, Charlotte Grant, was crowned. 

Georgia also took part in Miss England in 2022, placing in the top 12, despite initially fearing she was "too old" to compete at 25 years old.

In a interview with the Liverpool Echo earlier this year, she detailed her hopes for the future of beauty pageants as she said she hoped for "a more diverse turn-out".

"It's not just about looks," she began. "We are driven on making the point it's about both brains and beauty. We have some girls who are in STEM, so it is amazing to see such talented ladies with us. They're in the lab one day and on stage the next."

It's a Scouse Life begins tonight on E4 . or watch live on Tue 12 Nov at 10:20pm