Yes, It's True, RCB Is Up For Sale – Diageo Begins Process To Sell Iconic IPL Franchise

Royal Challengers Bengaluru (RCB), one of the most loved teams in the Indian Premier League (IPL), has long been more than just a cricket franchise. With its vibrant fanbase, star players and unforgettable performances, RCB has become a brand that embodies passion, resilience and the unending pursuit of glory. Now, the team is heading into a new chapter, this time, off the field.

Diageo, the UK-based liquor giant that owns RCB’s men and women teams, has officially begun the process to sell the franchise. The company aims to complete the transaction by March 31, 2026. In a filing to the Bombay Stock Exchange on November 5, Diageo confirmed that it is undertaking a strategic review of its investment in Royal Challengers Sports Pvt. Ltd. (RCSPL), a wholly owned subsidiary of United Spirits Ltd.

According to the company, RCSPL owns and manages the Royal Challengers Bengaluru franchises in both the Indian Premier League (IPL) and the Women’s Premier League (WPL). The statement clarified that the review is part of Diageo’s broader assessment of its business priorities in India.

United Spirits, which markets popular brands such as Royal Challenge whisky and Smirnoff vodka, noted that while RCB has been a “valuable and strategic asset”, the cricket business does not align with its primary focus on alcoholic beverages. United Spirits CEO Praveen Someshwar said that the franchise had been an important part of the company’s journey but reiterated that Diageo’s core remains the alcobev segment.

Earlier media reports suggested that Diageo may be seeking a valuation of around $2 billion for RCB, a testament to the team’s immense brand value and loyal following. Despite being classified as a non-core business, RCB contributed about 8.3% to United Spirits’ total core profit for the financial year ending March 31, 2025.

As Diageo looks for new ownership, fans and analysts alike are watching closely to see what the future holds for RCB. Whether this move brings in a fresh wave of investment or a new direction, one thing is certain — the Royal Challengers’ legacy, built on passion and perseverance, will continue to burn bright in the hearts of cricket lovers everywhere.

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