Google has announced a suite of AI-powered shopping features that allow users to virtually try on clothes and streamline their online shopping experience . The company announced these features at its annual I/O developers conference on Tuesday.
The most notable addition is a virtual try-on feature that lets shoppers upload a full-length photo of themselves to see how clothing items would look on their body, rather than on generic models. Available now in Search Labs across the US, the feature supports pants, shirts, dresses, and skirts.
"The feature uses an AI model that understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies," Google explained in its announcement.
Google Search’s AI mode brings a “personalised” shopping experienceGoogle is also enhancing its Gemini-powered AI Mode to create a more conversational shopping experience. When users tell AI Mode they're looking for a specific product, it automatically generates "a personalized panel of images and product listings."
The system can process multiple search parameters simultaneously, allowing for more nuanced results. "AI Mode initiates a 'query fan-out' to run several simultaneous searches," according to Google's press materials, enabling it to quickly narrow down options based on specific requirements.
Google will do the price tracking and checkout for youThe suite of AI shopping features also includes advanced price tracking capabilities . Users can select product specifications and their desired price point, and Google will automatically notify them when items drop to their preferred price.
A new "agentic" checkout feature will allow Google to complete purchases on behalf of users. After selecting the "buy for me" button and confirming purchase details, "Google will then check out on the merchant's website and securely complete the checkout on your behalf using Google Pay ."
These shopping features are built on Google's Shopping Graph, which now contains "more than 50 billion product listings sourced from big-name brands and indie shops," with "two billion listings refreshed every hour" to ensure current pricing and availability information.
Most of these new features will roll out to US users "in the coming months," according to Google.
The most notable addition is a virtual try-on feature that lets shoppers upload a full-length photo of themselves to see how clothing items would look on their body, rather than on generic models. Available now in Search Labs across the US, the feature supports pants, shirts, dresses, and skirts.
"The feature uses an AI model that understands the human body and nuances of clothing — like how different materials fold, stretch and drape on different bodies," Google explained in its announcement.
Google Search’s AI mode brings a “personalised” shopping experienceGoogle is also enhancing its Gemini-powered AI Mode to create a more conversational shopping experience. When users tell AI Mode they're looking for a specific product, it automatically generates "a personalized panel of images and product listings."
The system can process multiple search parameters simultaneously, allowing for more nuanced results. "AI Mode initiates a 'query fan-out' to run several simultaneous searches," according to Google's press materials, enabling it to quickly narrow down options based on specific requirements.
Google will do the price tracking and checkout for youThe suite of AI shopping features also includes advanced price tracking capabilities . Users can select product specifications and their desired price point, and Google will automatically notify them when items drop to their preferred price.
A new "agentic" checkout feature will allow Google to complete purchases on behalf of users. After selecting the "buy for me" button and confirming purchase details, "Google will then check out on the merchant's website and securely complete the checkout on your behalf using Google Pay ."
These shopping features are built on Google's Shopping Graph, which now contains "more than 50 billion product listings sourced from big-name brands and indie shops," with "two billion listings refreshed every hour" to ensure current pricing and availability information.
Most of these new features will roll out to US users "in the coming months," according to Google.
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